Future Iowa Hawkeyes vs. Nebraska Cornhuskers football games will be played on the Friday after Thanksgiving, the Big Ten announced today.
The third annual Hy-Vee Heroes game will be played on Friday, Nov. 29, 2013 at Memorial Stadium in Lincoln, NE. It was previously scheduled for Saturday, Nov. 30.
Games in 2014 and beyond will also be played on the Friday after Thanksgiving, which is dubbed Black Friday.
This will be the third consecutive year that Iowa and Nebraska meet on Black Friday. Nebraska beat Iowa 20-7 in Lincoln in 2011 and 13-7 in Iowa City in 2012. Nebraska leads the overall series 28-12-3.
“We’re excited about playing our annual football game with Nebraska on the Friday after Thanksgiving for a number of reasons,” said Gary Barta, UI’s director of athletics. “This provides the student-athletes who have already lost the opportunity to spend the holiday at home with their families two days away from football. In addition, the Friday television window provides great exposure for our program. We greatly appreciate the adjustments in schedules that our fans, and those who help us stage the game in Iowa City every other year, will have to make.”